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Our Values New

Our Values


It’s a simple statement, but makes a profound impact in everything we do. It means doing things the right way, not the easy way. It means committing to integrity and serving our core principles from the top down. We strive to live the values of The Heartland Way for every resident, every employee, and every community we serve. That’s what makes us different. That’s what makes us Heartland.

Commitment to Residents

Our residents come first. We are here to provide them with a place they can call home. This starts with excellent service on-site to support the housing and social needs of our residents and to create a community atmosphere.

Commitment to the Heartland Team

Heartland’s success starts with our employees. As the face of Heartland in each community, they represent us with the highest integrity. We are committed to providing the best in personal and professional development opportunities for all members of our Team.

Giving Back

As we work to build community within our properties, we choose to give back to the larger communities in which we are located. We work tirelessly to provide community outreach opportunities to benefit our residents and support their local community groups.

Commitment to Our Partners

We believe in treating each other with the utmost respect and integrity. This drives our management style and how we operate our business. We don't have vendors or business associates, we have Partners that are hand-selected based on ideals that align with our own and are an integral part of our operations. We believe conducting our relationships with these values in mind allows us to forge stronger bonds with our Team, partners, residents and neighboring communities.